The search engines will continue to develop. Because of this, companies need to continuously be assessing their own Atlanta SEO process to make certain they continue to be near the top of the search engine listings. An area of huge concern in 2015 will be mobile site traffic. Mobile searches currently surpass desktop computer queries, so each and every website must be receptive. This guarantees individuals will find the information they need quickly and easily every time they need it, regardless of where they may be. A lot of companies strictly focus on refining the websites for Google, however alternative search engines are now starting to seize a larger portion of the sector. For example, Firefox now uses Yahoo as their normal online search engine plus Bing has risen in reputation with consumers. Site owners have to take this into consideration when they are refining the website and not focus solely on Google algorithm modifications. Many companies continue to make use of keyword scores, but they must make the shift to ROI measurements. It’s helpful to have a high ranking key phrase, but when this does not translate into money, it won’t be of much help. Finally, businesses need to look to social media to increase their search engine results positioning. Social media sites are a great way to promote a new product or service, as followers can promote the new product or service with other people without cost to the organization. Maintain the above info in your mind when developing a search engine optimization plan for positive results.